How to Choose the Right Home Based Business

Never before have we seen the magnitude of people entering the area of home based business ownership. Our society is ripe with individuals whose entrepreneurial spirit continues to burn deep within.Today, there are a number of reasons to choose to begin a home based business. A couple of noteworthy reasons are, to gain a second income, to be stay at home moms, etc. Many are ready to leave the traditional workforce, and of course, the internet economy has many promising enterprises that are proving to be a lucrative endeavor for the aspiring entrepreneur.So you have made the decision that you will be starting a Home Based Business. Well you have probably already done this but in-case you have yet to decide what your business will be then here are three things to consider when choosing what type of home based business to have.1) Choose a business that excites you. This may sound like a no-brainer but you would be surprised at how many people choose the “in” thing because somebody else told them how “easy” it would be to be successful. Very few people get to work daily at something they truly enjoy doing. This is your opportunity! Why start something that you may not even like doing just because someone else said it would be fun or even cool.Remember this will be something that you will spend quite a bit of time doing. Again, why start something that you don’t enjoy. When you are doing what excites you, you will have no need for motivation. The motivation comes from the joy of participation.2) The second thing to consider in choosing a home based business is to choose something you are good at doing. Perhaps you are good at talking to people and building relationships. Internet marketing or multilevel marketing would probably be a good fit because of the need to build relationships and interact with people on a daily basis.Perhaps your passion is cooking, sewing, or photography. Many people have found great success in these fields as well. Any of these can be spun into a successful home based business and the key here is that if you are already good at them you have a head start because you would have only a need to learn the business side. You already have product knowledge sewn up so to speak.3) The third thing to consider for the sake of this article would be to fill a need or find a niche. Take the Gold rush of the 1800′s for example. Many a person flocked to the wide open West in search of gold and to stake their claim in this fledgling industry. However, not everyone came to seek gold. There were many who came to fill the needs of those who sought after gold. Imagine the saloon owner, the blacksmith, and the aspiring chefs.All of these people would play a valuable role in the gold rush although they were not actively seeking gold themselves. What they were doing was filling a need during the time. They had found a niche and were putting themselves in a position to take advantage of and capitalize upon the situation.In deciding to start a home based business there is not always the need to re-invent the wheel. As long as there is a customer for your product chances are you can attract them if you are willing to put in the work necessary to grab their attention with your product.

Work Online From Home – 3 Ways To Build A Successful Home-Based Business

If you are considering a business where you can work online from home, you are in luck, as it has never been easier to start your own home-based business and achieve success. Not only is it easy for most people these days to start something if they have the desire, but it is possible to get started for less than $25, meaning that there’s no reason you can’t get started and achieve success rather quickly.If you have the drive and desire to get started, you have many options available to you. I would like to take a moment to describe three fantastic ways you can use the internet to make money from the comfort of your own home, they include:#1 – eBook publishing
#2 – Create an MP3 product
#3 – Create a coaching courseLet’s explore each of these a little bit more:#1 – eBook publishingIt is very easy these days to write an eBook and sell it to your audience online. Whether you have a 200 page eBook in you or you have a 25 page ebook, you can create a simple PDF document on your computer and sell it to customers over and over using nothing more than a $10 website and a free PayPal account.#2 – Create an MP3 productMost computers these days have the software required to simply speak into it and record. Whether you have the know-how to create an audio course or you simply want to record your ebook, an MP3 product is simple to create and can command several times more money than an eBook product.#3 – Create a coaching courseIf you have the experiences that will allow you to teach something to others, you can create a coaching course that others will hand over plenty of money to get their hands on. Coaching courses can come in a wide variety of formats, whether it is written, audio, video, or a combination of all, putting together a coaching course can command several hundreds of dollars and can significantly boost your home-based business income.

Home Based Business – How to Provide Customer Support

The internet is seen to provide multiple job opportunities for home based business proprietors. A growing industry that provides instruments and support services to a customer over the internet can strongly benefit many home business venture enthusiasts.Forms of Enterprise Support:Some of the support services offered include transcription, writing, ghostwriting and database management. Business support services have a higher demand over regular secretarial services.Business support service as an internet home business idea serves growing organizations that are plagued by a man power crunch. Virtual assistance benefits proprietors of business ventures by acting against the burden of employment regulations. Services like writing and dictation are necessary for businesses.Proficiency and expertise with software products can help gain new customers. Ability for multiple forms of assistance works to achieve repeat clients. Strong expertise in the given form of applications and equipment offered is highly essential for proprietors.Prospects for Growth:An active marketing plan for the internet business idea can help find potential clients. Prospective clients could be other internet based home business owners who require customer support services.Local community business meetings, entrepreneurial development seminars and executive conferences can provide growth opportunities and help forge new deals.A strong online business identity must be established to achieve positive marketer relationships. An e- business plan must be drafted to depict the right business image.Internet home based business owners must figure out a creative domain name for registration. A certain degree of technical expertise is necessary to maintain technical equipment and software programs required to deliver customer support services.Need for Expertise and Skills:Proprietors of an internet home based business with technical knowledge can provide computer support specialist services. It involves work as a technical support agent and help desk expert.Technical assistance would be the primary service rendered in addition to problem solving and system trouble shooting. The above service can be rendered from home through telephone, website resources, e- mail and customer help chat rooms.The prospects for growth and profits are high with hourly rates of pay for specialists with sound technical knowledge. An efficient customer care system is essential for every business opportunity to enrich the value proposition rendered through a product or service.Functions of Customer Support System:The support service provided can be related to billing procedures, product order status and technical assistance among others. Customer inquires must be responded to immediately or at least within 24 working hours. This is easily accomplished through proper organization of the support system.An email based system must be able to archive communications appropriately with respect to date, name and form of assistance offered. A customer support system can either be ticked based or email based.Internet home based business owners that provide high quality customer service for clientele ventures have significant potential for profitability.

If Anyone Can Earn More Than $10K Per Month From Their Online Home Based Business – So Can You!

Due to the economic recession, number of employment has been rising tremendously month to month, and many have yet to find a financial solution to pay their bills, mortgages and debts. Consequently, many have switched their focus on setting up an online home based business – which it requires extremely low overhead cost. You might have noticed that some people who left their day jobs ended up making thousands of dollars per month, and you’re inspired and perplex on how they could earn such huge amount of money within a few months time.You might be blaming yourself that you’re not smart enough.In fact, you don’t have to put the blame on yourself since most people have made tons of money by doing the right things at the right time. It might sound easy but it’s actually hard to do. Therefore, you have to ask yourself – what are those things that I need to do at this critical moment?Here are some effective methods that most successful people use and help them earn lucrative profits from their profitable online home based business:1. Finding which ‘system’ that fits you mostIn the internet business industry, there many business models that can be applied in your online home-based business. The most common ones are affiliate marketing and PPC publishing. In fact, both are interrelated between each other, but it is much easier to understand them by separating them into two distinctive models.Affiliate marketing involves promoting other people’s products on your website and you’ll earn commissions once your website visitors purchase the products. Normally, you can look for products to promote based on your niche via affiliate networks – i.e. Commission Junction (CJ), Click Bank (CB) and Shareasale.On the other hand, PPC publishing means that you can earn money from putting ads on your website. This is much suitable for content-rich websites – i.e. blogs, forums and internet community sites. You can only earn money when your website visitors click on your ads.2. Increase traffic to your website – the main survival of your websiteOnce you have chosen the right system for your online home based business, it’s important to promote your website so that it is accessible for all potential website visitors. Thus, you have to drive targeted traffic to your website – is via article marketing.Therefore, you need to learn the basics of Search Engine Optimization (SEO) and article writing which are actively used in boosting your website rankings in Search Engine Results Page (SERP). It involves keyword and niche research – to include specific keywords in your articles. Besides creating contents for websites, you need to create some articles and submit them to article directories.The most well-known article directory is EzineArticles.com – which has a large base of high-quality articles, and also an ideal way of driving targeted traffic to your website from the link that you embedded at the bottom of your published articles a.k.a. Author Resource Box. In short, here’s a simple equation of driving high-quality targeted traffic via article marketing:Good quality EzineArticles = Increase Click-Through-Rate (CTR) of the embedded links = More targeted traffic to your websiteWhen you have more visits to your website – it has the potential of increasing your product sales, or total number of clicks on your ads.3. Finding a “mentor”In most common perception, working on your own online home based business can be a “lonely” business. In fact, this perception is not entirely true as you can find reliable “mentors” on internet forum like Warriorforum.com. Be specific on your needs as well as be selective on certain forum threads. For instance, look for journal-like threads about one’s personal journey to achieve certain of their goals. Follow such threads and interact with the forum thread starters – by asking the right questions, when possible. Certainly, knowing what they are doing is not enough – what matters most is ACTION!4. Stay focus and always have a positive mindNormally, you won’t get immediate satisfying results when you’ve just started your online home based business. At the beginning, you have to be extremely productive at work – i.e. avoid spending too much time checking emails in the morning, as well as reading too much free report about making tons of money online and spending less time on social networking sites like Facebook, Twitter and etc. You have to get important things done as you have to handle most of the work on your own. You need to have a positive mind to make your online home based business into a brick-and-mortar business. Here’s a great book about increasing your productivity at work entitled “Getting Things Done” by David Allen.5. Leverage your home based businessWhen you’re starting to earn some earnings from your internet business – you can use some of your money to hire some experienced freelancers from job seeking forums. Outsourcing is not a good excuse to avoid doing your work – it is mainly for assigning time-consuming tasks to others so that you can focus on important stuff. If you’re in a tight budget, you can outsource your tasks to freelancers from other countries – i.e. South East Asia countries including Philippines, Malaysia and Singapore, as long as they can communicate in English and perform your tasks based on your requirements.The bottom line is that you have to be persistence and believe in what you’re currently doing, and always have the willingness to learn from your mistakes. From that, you can definitely earn $10,000 per month easily!

Starting A Home Based Business – What to Consider!

When considering starting a home based business, there are several preliminary steps you need to take to ensure you start off for the ‘right’ reasons, in the ‘right’ market for yourself, and with the ‘right’ resources. You’ll begin to understand what’s ‘right’ through the following synopsis of what it truly takes to fully develop a successful home business.You should first be clear as to “Why” you want to start your own home based business (the ‘right’ reason) before you jump right into getting one started. This will be your reasons, your wants, your passions, your dreams. Ask yourself “What is my ‘Why’?”, and keep asking “Why” down to five levels, to get to the real answer. Your initial “Why” will typically be general and superficial and will only satisfy an immediate perceived need. You need to dig deeper and find the long term, life changing reason for starting a home based business. List and define these reasons,and be as specific as you can. It could be that you “want to set your own hours,” “be your own boss,” “have more time with your family,” “write your own paycheck,” maybe you’re “not fulfilled with the current profession you’re in.” These are all superficial, first level “Why’s”. “I want to achieve success in making my own way so I can pass that knowledge and skill down to my children so they, too, can duplicate my success and live the life they want, without all the struggles I had.” This is a more long term and life changing “Why”, perhaps a final fifth level, even.Whatever your “Why”, being successful at starting a home based business depends on your passion for the type of work you wish to delve into. There is, typically, a lot at stake when starting your own home business, and the amount of time and effort you must put into it could be overwhelming and exhausting. It is imperative that you be passionate about your new business endeavor in order to see it through to success. You must next focus on knowing and acknowledging your strengths. Take some time to recognize your talents and skills, and your passion (the ‘right’ reason). It is essential that you understand which type of business is well suited to you and your interests. Everyone can do something, but not anyone can do everything, and particularly well. So, clearly evaluate your strengths in any market. If the market you seek is one in which you have no or little experience, but simply the desire to work in, then you must be mentally and emotionally prepared to deal with a multitude of start-up issues while just learning the skills to manage in that market.Once you have established your “Why” and decided on what type of home based business you want to start according to your talents, skills and passion, you will need to develop what is THE most important aspect of your business, and that is the Business Plan. You’ve probably heard the saying ‘If you fail to plan, you plan to fail’. Your business plan is your guide to development and growth. It will list all of the important factors required to start a new business. Among other things, the plan will list your investment costs and options; financial gain you intend to receive from the business; the amount of time you anticipate developing, building and working your business should also be defined in your plan. It will also need to include any licenses and permits required, technical aspects (hardware, software, websites, etc.), and a Marketing Plan.After your business plan has been developed, the next fundamental requirement to starting a home based business is a plan to profit from it, a business marketing plan. This is your strategy for promoting and selling your product or service.Your marketing plan should specifically consider and consist of four factors: product, pricing, place and promotion. Once you choose the product or service you plan to sell or provide, you’ll need a solid pricing strategy. Too expensive and people won’t buy it; too cheap and people will think of low quality. Place is all about where you are going to market your products or services… local, global, or online. Promotion consists of advertising your home based business, whether marketing on the internet, or offline in print, in the media, etc.As you can clearly see, you must be properly prepared in order to be successful as an entrepreneur. Do your research, and do it right. Be sure you are very clear on your “Why” of wanting your own home based business. Fairly evaluate and determine your passion in order to choose the right home business for yourself. Develop a Business Plan and a Marketing Plan. This, with Promotion and Advertising, is what will bring traffic, i.e. customers, to your website. Customers, of course, are the life blood of your business. If you don’t have customers, you don’t have a business.

Is a Property Management Company Worth the Cost?

It is a known fact that employing the services provided by a property management company is imperative for the proper and efficient collection of payments from the tenants and the overall management of your asset.

How do you go about finding a good company?

It takes time to find a solid company that provides the best services as this is essential to the care of your property and definitely worth the investment.

When you look around to find an experienced and established operator you will come across many operators who are not licensed in this industry as there are many ‘cowboys’ who set up shop without any knowledge, qualification or experience.

So make it a priority to find a licensed, reliable and reputable property management company that can show you their credentials.

This may take some time but will definitely benefit you in the long run to put your property with a company who has a concrete knowledge of the rental market in your location, as well as the experience to guarantee that their clients will obtain the best advice.

The more reputable companies will have the primary aim of providing support to their clients and achieving an improved fiscal result, and a level of security that cannot be achieved if the owners were handling the properties on their own.

A well-respected and experienced property manager should be high on your list of choice as they can offer certain advantages to their clients.

How does a property management company work?

To put it simply, they protect the investments of their clients by maximizing the worth on their rental return. This involves a lot of behind the scenes work on their part to ensure your asset is protected, well maintained and most important of all, increases in value over the ensuing years

What should I look for in a property rental manager?

Firstly, a warning, when you look around you will come across a few ‘cowboys’ who set up shop without any knowledge, qualification or experience and are not licensed to operate in this industry.

Property Management involves many difference areas of expertise, they include finance, being able to interpret the law for both tenants and landlords, aspects of maintenance and operations and an attribute quite often overlooked which is not a legal requirements, is being able to read people.

Quite often, property managers will need to make a decision based on their gut feeling. This can occur when all the prospective client’s credentials check out and there is nothing to indicate that anything is wrong!

However, there is just a feeling that something is not quite right and quite often this instinct will be the only thing that determines whether the deal should go ahead or not.

So spend the time and find an experienced and established operator, someone you feel you can trust to look after your valuable asset and someone who will give you the confidence to manage your investment. You will definitely benefit long term.

The more reputable companies will have as their primary aim the promise of providing support to their clients and achieving an improved fiscal result, along with a level of security that cannot be achieved if the owners were handling the properties themselves.

What services do they offer?

The services offered by a reputable property management company typically includes the promotion of your property to potential tenants, credit checks, choosing the right tenants, regular property inspections, secure information on payments and statements and regular rental reviews.

A 24 hour service should always be offered to clients in case there are problems or concerns that need immediate attention.

It is legal to have the funds received from tenants deposited in a Trust Account and accounts audited in the same way as any professional business.

Whether a tenant or a landlord, you can be assured that your money is safe and secure.

Should I expect some sort of guarantee from a Property Manager?

Some property management companies offer empty promises that are forgotten in just a few months, but a reputable company will provide a service guarantee in writing.

For those who are considering the future of their properties which can involve hundreds of thousands or even millions, it is worthwhile investing a little more on property management services to ensure that their assets are supervised by professionals.

As these property experts are constantly dealing with the residential rental market, it gives you peace of mind knowing that the company is up to date with the latest information and market prices in that field.

They will ensure that you receive the best rental rates the marketplace can offer in the current environment.

Knowing all this, you can rest assured that when problems do arise with your property or tenants, you can rely completely on your property manager’s expertise to handle any problems on your behalf by providing the best solution for you.

The Services of a Property (Real Estate) Law Firm

Many people, when purchasing or selling real estate, are unfamiliar with the laws and practices. A Property Law Firm can help an individual or business understand all of the legal aspects of buying or selling real estate. This is an extremely valuable resource that can make the selling or purchasing of real estate much smoother for an individual or a large corporation

Numerous property law firms work beside both private and corporate international clients. A property lawyer is experienced in all of the arenas of commercial law. This includes corporate takeovers, foreign investment rules, property investment portfolios and information technology. This type of lawyer must not only be able to invest in a successful real estate project but also develop successful real estate projects.

One of the most popular services that a property law firm performs is a contracts review. This means that an experienced lawyer is given the task of reviewing contracts to sell, buy, estate, lease of land, land and house, condominium, apartment and villa prepared by the seller or project. Also, the lawyer is in charge of revising the contracts in order to ensure the optimum interest of the buyer.

Another service provided by a property law firm is contracts drafting. A lawyer will draft all legal contracts to buy, sell or lease of real estate for individual clients or for project clients. Contracts can be drafted that deal specifically with the Leasehold or Freehold approach.

Land due diligence is a type of service that deals with the quintessential step in the acquisition process that is designed to check the legitimacy of purchasing property or real estate.

A property law firm is also a great resource for receiving advice that deals with the legal and tax aspects that can affect an individual acquiring property or making a return on the investment. One of the goals of a real estate lawyer is to devise a plan to maximize the return.

A property law firm can also prepare the necessary document that is needed for the transfer or conveyance of property. These documents include expenses estimation and the property transfer. All of the above mentioned services are usually performed for individual clients.

A property lawyer can also handle the needs of corporations and businesses. This particular lawyer is knowledgeable in company formation. Meaning that the lawyer is able to help a corporation become established or move to another location.

A property lawyer can also give advice on applying for an extended VISA or work permit on top of several other services. A property law firm is a very important resource to rely on when purchasing or selling real estate.

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.