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Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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If Anyone Can Earn More Than $10K Per Month From Their Online Home Based Business – So Can You!

Due to the economic recession, number of employment has been rising tremendously month to month, and many have yet to find a financial solution to pay their bills, mortgages and debts. Consequently, many have switched their focus on setting up an online home based business – which it requires extremely low overhead cost. You might have noticed that some people who left their day jobs ended up making thousands of dollars per month, and you’re inspired and perplex on how they could earn such huge amount of money within a few months time.You might be blaming yourself that you’re not smart enough.In fact, you don’t have to put the blame on yourself since most people have made tons of money by doing the right things at the right time. It might sound easy but it’s actually hard to do. Therefore, you have to ask yourself – what are those things that I need to do at this critical moment?Here are some effective methods that most successful people use and help them earn lucrative profits from their profitable online home based business:1. Finding which ‘system’ that fits you mostIn the internet business industry, there many business models that can be applied in your online home-based business. The most common ones are affiliate marketing and PPC publishing. In fact, both are interrelated between each other, but it is much easier to understand them by separating them into two distinctive models.Affiliate marketing involves promoting other people’s products on your website and you’ll earn commissions once your website visitors purchase the products. Normally, you can look for products to promote based on your niche via affiliate networks – i.e. Commission Junction (CJ), Click Bank (CB) and Shareasale.On the other hand, PPC publishing means that you can earn money from putting ads on your website. This is much suitable for content-rich websites – i.e. blogs, forums and internet community sites. You can only earn money when your website visitors click on your ads.2. Increase traffic to your website – the main survival of your websiteOnce you have chosen the right system for your online home based business, it’s important to promote your website so that it is accessible for all potential website visitors. Thus, you have to drive targeted traffic to your website – is via article marketing.Therefore, you need to learn the basics of Search Engine Optimization (SEO) and article writing which are actively used in boosting your website rankings in Search Engine Results Page (SERP). It involves keyword and niche research – to include specific keywords in your articles. Besides creating contents for websites, you need to create some articles and submit them to article directories.The most well-known article directory is EzineArticles.com – which has a large base of high-quality articles, and also an ideal way of driving targeted traffic to your website from the link that you embedded at the bottom of your published articles a.k.a. Author Resource Box. In short, here’s a simple equation of driving high-quality targeted traffic via article marketing:Good quality EzineArticles = Increase Click-Through-Rate (CTR) of the embedded links = More targeted traffic to your websiteWhen you have more visits to your website – it has the potential of increasing your product sales, or total number of clicks on your ads.3. Finding a “mentor”In most common perception, working on your own online home based business can be a “lonely” business. In fact, this perception is not entirely true as you can find reliable “mentors” on internet forum like Warriorforum.com. Be specific on your needs as well as be selective on certain forum threads. For instance, look for journal-like threads about one’s personal journey to achieve certain of their goals. Follow such threads and interact with the forum thread starters – by asking the right questions, when possible. Certainly, knowing what they are doing is not enough – what matters most is ACTION!4. Stay focus and always have a positive mindNormally, you won’t get immediate satisfying results when you’ve just started your online home based business. At the beginning, you have to be extremely productive at work – i.e. avoid spending too much time checking emails in the morning, as well as reading too much free report about making tons of money online and spending less time on social networking sites like Facebook, Twitter and etc. You have to get important things done as you have to handle most of the work on your own. You need to have a positive mind to make your online home based business into a brick-and-mortar business. Here’s a great book about increasing your productivity at work entitled “Getting Things Done” by David Allen.5. Leverage your home based businessWhen you’re starting to earn some earnings from your internet business – you can use some of your money to hire some experienced freelancers from job seeking forums. Outsourcing is not a good excuse to avoid doing your work – it is mainly for assigning time-consuming tasks to others so that you can focus on important stuff. If you’re in a tight budget, you can outsource your tasks to freelancers from other countries – i.e. South East Asia countries including Philippines, Malaysia and Singapore, as long as they can communicate in English and perform your tasks based on your requirements.The bottom line is that you have to be persistence and believe in what you’re currently doing, and always have the willingness to learn from your mistakes. From that, you can definitely earn $10,000 per month easily!

A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

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